A good render is a tool. A render with no building behind it is advertising. In Paraguay they get mixed up because the image arrives first. The useful question is not whether the 3D is pretty. It is what survives dust, rain and a real neighbour. Ask for the pair: image and visit.

What the render promises and what it cannot

The render chooses the sky, hides the neighbour and plants mature trees on handover day. It helps you read volume and light. It does not swear to a five-year garden. Ask which material is drawn and which is priced.

What the render promises and what it cannot — Comparison between a project image and a finished building

A building is read at the junctions

Walk thresholds, floor-to-wall meetings, eaves, how water leaves the patio. A handsome living room in a photo can hide a bad fall. Look at what the render crops: the side, the back, the tank, the air conditioning.

How to use the portfolio without falling for it

Look at two or three works by the same team. Ask what changed between sketch design and handover, and why. If you want to test image against fact, start at /proyectos. A good render survives that test. The other kind does not.

Terms in this article

sketch design
Initial document with siting, brief and massing to price and permit, before detailed drawings.

Frequently asked questions

Frequently asked questions

What does "What the render promises and what it cannot" mean for your project?

The render chooses the sky, hides the neighbour and plants mature trees on handover day. It helps you read volume and light. It does not swear to a five-year garden. Ask which material is drawn and which is priced.

What does "A building is read at the junctions" mean for your project?

Walk thresholds, floor-to-wall meetings, eaves, how water leaves the patio. A handsome living room in a photo can hide a bad fall. Look at what the render crops: the side, the back, the tank, the air conditioning.

What does "How to use the portfolio without falling for it" mean for your project?

Look at two or three works by the same team. Ask what changed between sketch design and handover, and why. If you want to test image against fact, start at /proyectos. A good render survives that test. The other kind does not.

Next step

The other kind does not. To apply this to your case, you can talk to MU with the lot and brief on the table.